Bad Writing Assignment(Intentional)

An Indiana supermarket has started the next trend in do-it-yourself grocery shopping – allowing customers not only to check themselves out. But also to let themselves in. On Thanksgiving night in Goshen, the locking mechanism on its front door was not checked by someone at the store. That resulted in a dozen customers entering the store and trying to shop despite a complete absence of store employees. Normally open 24 hours a day, the doors of the store were shut at 6 p. m. on Thanksgiving evening. Store manager, Sheila Donley, said. It seems the locks on the front doors must have failed, and instead of actually sleeping off their turkey dinners or getting an early head start on Black Friday, some loyal Kroger customers decided to pick up a few extra items. † Since the locking mechanism had failed the doors were not easy to slide open, Donley said, that may have deterred others who came earlier in the evening. About 10:15 p. m. , though, one customer decided the store lo oked open. And pulled the sliding front doors apart just as several other shoppers arrived. When I arrived at the store I could see a little space between the doors, because all the lights were on inside, I just assumed the automatic opener had stopped working but I could still shop,† said, Goshen resident, Bill Terrell. â€Å"I looked for an employee to alert, I found no one and decided just to buy what I needed. † Several other late-night shoppers gathered items and went to the self-checkout lanes, seemingly oblivious to the utter lack of employees. They realized something was wrong after seeing all registers closed, Terrell said. At some point, police were called.Puzzled by the situation, a call came from a customer or a neighbor concerned about the sudden activity. Police spokeswoman, Christy Samms said, â€Å"There were definitely no signs of forced entry at all and apparently no one stole any items from the business. † She said it appeared the door’s locking mechanism had not completely engaged. At this point in time, Donley, called in by police, secured all of the entrances and sent the confused customers on their way – each with a voucher for $20 worth of Kroger-brand items on a upcoming future visit.The customers, taking it in stride, left without incident, Terrell said. â€Å"As foolish as we probably were to be out on Thanksgiving night, I guess it’s hard to complain about free food on our next trip,† he said. 1a. Original: Donley, called in by police†¦. 1b. Revision: At this point in time, Donley, called in by police†¦ (Concise Wording) 2a. Original: â€Å"There were no signs of forced entry and apparently†¦. 2b. Revision: â€Å"There were no signs of forced entry at all and apparently†¦ (Unnecessary Filler) 3a.Original: †¦and apparently no one stole from the business. † 3b. Revision: †¦and apparently no one stole any items from the business. † (Unnecessary Filler) 4a. Original: â€Å"It seems the locks on the front doors failed†¦ 4b. Revision: â€Å"It seems the locks on the front doors must have stopped working†¦ (Concise wording) 5a. Original: â€Å"I could see a little space between the doors†¦ 5b. Revision: â€Å"When I arrived at the store I could see a little space between the doors†¦ (Long Lead Ins) 6a. The doors were not easy to slide open,†¦. 6b.Since the locking mechanism had failed the doors were not easy to slide open,.. (Long Lead Ins) 7a. †¦and instead of sleeping off†¦. 7b. †¦and instead of actually sleeping off†¦ (Needless Adverb) 8a. †¦brand items on a future visit. 8b. †¦brand items on a upcoming future visit. (Redundant Words) 9a. â€Å"There were no signs of forced entry†¦ 9b. â€Å"There were definitely no signs of forced entry†¦ (Needless Adverb) 10a. †¦or getting an early start on Black Friday†¦ 10b. †¦or getting an early head start on Black Friday†¦ (Redundant Words)

A Study of the Diffusion of Innovation

Today, there are many educational institution are implementing different types of technology in order to enhance instruction of the teacher as well the learning efficiency of the students. It is believe that application of technology will definitely enhance instruction because these types of materials and apparatus are especially designed for education and instruction.The most visible form of technology today is the computer (Gallas, 1994). Unlike in the previous decades where teachers use the traditional blackboard and chalk to teach their middle school students, now most teachers are using computers to aid them in teaching their students. This is just one example of interventions of technology in a middle school classroom.For this paper, the main objective is to determine the different types of technologies being implemented in a middle school classroom in order to enhance instruction. Moreover, the paper will try to define the factors that affect the diffusion process of technolog y integration within middle school classrooms.TYPES OF TECHNOLOGYComputers  For the past few decades in teaching methodology, the mode of teaching in almost every classroom is done by one-to-many interaction (Cooper & Robinson, 1998). This means that there is one who takes the responsibility in giving the right amount of knowledge to its student.The said interaction is mostly known as the teacher to student relationship. This mode of teaching had produced many intellects in the world. Many professors and scholars relied on this technique to teach their students effectively. They thought that this technique will make their students absorb the teaching they inculcate. This condition is whether the class is big or small.Science and mathematics subjects are one of the most important subjects that must be taught effectively to a student especially in the elementary level.The curriculum of a school must be of good quality because this will serve as a good foundation on the learning proc ess of the students (Fink, 2004). It is believed that good foundation on science ad math subjects will be a tool on the success of the students. Thus, there is a need in the upgrading of the current teaching methods of the said subjects for the students who wants to learn fully the basic or fundamental principles of the said subject.Today, computers aid teachers in instructing their students. But how teachers utilize computer in teaching their students? Some lessons are shown through the use of computers. Unlike in a blackboard and chalk setting where the teacher can only write and draw figures but with the use of computers, the teacher can do more (Their & Daviss, 2002).A good example of this is when a science instructor teaches human anatomy. For a middle school student, he or she will find it hard to imagine human parts especially the internal organs. Thus, the science instructor will use a computer to better visualize the human anatomy. Basically, computers are being implemented today because there are some discussion when used by a blackboard and chalk, the student cannot understand the given lesson.Most educational institutions believe that there is a need to include in their academic curriculum the subject information technology and one example of this is the usage of computers. The above discussion shows why teachers use computer while this part of the paper will analyze why is there a need to include computer related subjects in the curriculum of middle school classrooms (Technology Education Association, 2000).Computers that are being used by math teachers, uses software that has connection is teaching math subjects (Harlen, 2001). This software is designed to teach math lesson and techniques in such a way that it will not create confusion on students. In solving math problems, the first thing to do is read the problem and determine what are the given.After this, the solver must find out what is being asked from the problem. Some math problems have o bvious statement where the solver can detect it with ease while there are also other math problems that do require and analysis first before knowing what is being asked. The next part will be the most difficult one because the solver will determine what equation or group or equations will be use to answer the math problem. This part does require some analysis (AutoSkill, 2003).The very reason why students are advised to take computer subjects is that, computers are now considered basic necessity in our society (Education Development Center, Inc.,2000). Almost every person in the country has computers. Moreover, all business transactions use computers. Thus, to prepare them in their chosen career, they will not be left behind due to their illiterateness in computer hardware and software. A Study of the Diffusion of Innovation Today, there are many educational institution are implementing different types of technology in order to enhance instruction of the teacher as well the learning efficiency of the students. It is believe that application of technology will definitely enhance instruction because these types of materials and apparatus are especially designed for education and instruction.The most visible form of technology today is the computer (Gallas, 1994). Unlike in the previous decades where teachers use the traditional blackboard and chalk to teach their middle school students, now most teachers are using computers to aid them in teaching their students. This is just one example of interventions of technology in a middle school classroom.For this paper, the main objective is to determine the different types of technologies being implemented in a middle school classroom in order to enhance instruction. Moreover, the paper will try to define the factors that affect the diffusion process of technolog y integration within middle school classrooms.TYPES OF TECHNOLOGYComputersFor the past few decades in teaching methodology, the mode of teaching in almost every classroom is done by one-to-many interaction (Cooper & Robinson, 1998). This means that there is one who takes the responsibility in giving the right amount of knowledge to its student. The said interaction is mostly known as the teacher to student relationship.This mode of teaching had produced many intellects in the world. Many professors and scholars relied on this technique to teach their students effectively. They thought that this technique will make their students absorb the teaching they inculcate. This condition is whether the class is big or small.Science and mathematics subjects are one of the most important subjects that must be taught effectively to a student especially in the elementary level. The curriculum of a school must be of good quality because this will serve as a good foundation on the learning process of the students (Fink, 2004). It is believed that good foundation on science ad math subjects will be a tool on the success of the students.Thus, there is a need in the upgrading of the current teaching methods of the said subjects for the students who wants to learn fully the basic or fundamental principles of the said subject.Today, computers aid teachers in instructing their students. But how teachers utilize computer in teaching their students? Some lessons are shown through the use of computers. Unlike in a blackboard and chalk setting where the teacher can only write and draw figures but with the use of computers, the teacher can do more (Their & Daviss, 2002).A good example of this is when a science instructor teaches human anatomy. For a middle school student, he or she will find it hard to imagine human parts especially the internal organs. Thus, the science instructor will use a computer to better visualize the human anatomy. Basically, computers are being implemented tod ay because there are some discussion when used by a blackboard and chalk, the student cannot understand the given lesson.Most educational institutions believe that there is a need to include in their academic curriculum the subject information technology and one example of this is the usage of computers. The above discussion shows why teachers use computer while this part of the paper will analyze why is there a need to include computer related subjects in the curriculum of middle school classrooms (Technology Education Association, 2000).Computers that are being used by math teachers, uses software that has connection is teaching math subjects (Harlen, 2001). This software is designed to teach math lesson and techniques in such a way that it will not create confusion on students. In solving math problems, the first thing to do is read the problem and determine what are the given. After this, the solver must find out what is being asked from the problem.Some math problems have obvio us statement where the solver can detect it with ease while there are also other math problems that do require and analysis first before knowing what is being asked. The next part will be the most difficult one because the solver will determine what equation or group or equations will be use to answer the math problem. This part does require some analysis (AutoSkill, 2003).The very reason why students are advised to take computer subjects is that, computers are now considered basic necessity in our society (Education Development Center, Inc.,2000). Almost every person in the country has computers. Moreover, all business transactions use computers. Thus, to prepare them in their chosen career, they will not be left behind due to their illiterateness in computer hardware and software.InternetInternet is being introduced today in most middle schools. The use of internet for education purposes is called electronic education or simply e-learning. The teacher may teach his or her students wherever and whenever.This is also applicable when the teacher wants also to give exercise and examination. The good thing with the use of internet is that, it does not need the student to go in the classroom just to learn the lesson. What is needed is a set of computer that has an internet connection (Technology Alliance’s Technology in Education Task Force, 1998).FACTORS OF TECHNOLOGY DIFUSSIONThere are factors why technology is implemented in teaching method in a middle school classroom. One is that it is more efficient compared to the traditional setting of a classroom.We know that a typical classroom consists of tables where the students will sit for the rest of time of discussion and a blackboard and chalk where all the writings will be done, but when technology is implemented, the classroom will transform into more convenient environment that will aid students to appreciate what the teacher is discussing.Computers will create an excitement among students because they will not feel bored in the discussion. Audio-visual equipment will also facilitate in the efficient learning of the students. They will understand more some complicated lessons like in science and math subjects.References:AutoSkill, (2003). Developing Mathematical Proficiency with the AutoSkill ® Academy of MATH ®Cooper, J., & Robinson, P. (1998). Small-group Instruction in Science, Mathematics,   Ã‚  Ã‚  Ã‚   Engineering and Technology (SMET) Disciplines: A Status Report and an   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Agenda for the Future. Journal of College Science Teaching.Education Development Center, Inc. (2000). Findings from Phase I and Phase II (1989†¹91) of the Middle School Technology Integration Project. [Electronic Version]. Retrieved April 10, 2008, from http://www.edc.org/FSC/MIH/Fink, L. D. (2004). Beyond Small Groups: Harnessing the Extraordinary Power of Learning Teams [Electronic Version]. Retrieved April 10, 2008, from http://www.med.wright.edu/aa/facdev/_ Files/PDFfiles/BeyondSmallGroups.pdfGallas, K. (1994). The Languages of Learning: New York: Teachers College Press.Harlen, W. (2001). Primary Science: Taking the Plunge: Portsmouth, NH: Heinemann,.Thier, M., & Daviss, B. (2002). The New Science Literacy: Using Language Skills to Help Students Learn Science: Portsmouth, NH: Heinemann.Technology Education Association. (2000). Press Release 2000. Technology Education Association. [Electronic Version]. Retrieved April 11, 2008, from http://www.tae.eduTechnology Alliance’s Technology in Education Task Force. (1998). UPDATE OF   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   TECHNOLOGY ALLIANCE. Technology Alliance’s Technology in Education   Ã‚  Ã‚  Ã‚   Task Force

Ethical Issues in Business Management and Business Technology Essay

Ethical Issues in Business Management and Business Technology - Essay Example A strong sense of ethics is mandatory and the clients and the regulatory firms expect strong ethical standards all the time from these professionals. Some of these professions are medicine, law, clergy, teachers and military. The purpose of this paper is to analyze the ethical standards of professions in which ethics is a top priority in the work being performed. In the medical industry ethics is extremely important. The clients or patients hire doctors when they are most vulnerable physically or emotionally. The doctor is a professional that in order to evaluate its patients must ask very intimate questions and realize physical examinations of a person’s body. The doctor is a person the patients trust. The information given to the doctor is completely confidential. The doctor can not reveal this information to any outside parties ever. The close relationship between the patient and the doctor can only be maintain by the professional applying a strict code of ethics in the professional’s dealing with patients. The list below provides a basic guideline of the types of ethical standards and ethical matters the doctors faces on a daily basis in the medicine profession: There are other aspects of the medical profession which require a strong sense of ethics. Many times doctors received samples from pharmaceutical companies and medical propagandist for free. During these exchanges a doctor may be persuaded and offered different monetary or non-monetary incentives such as access to a certain gulf club so that the doctor may consider prescribing a particular type brand of medicine to their patients. The doctor should never let any personal perks affect his medical criteria when dealing with patient care. Another situation in which ethics affect the criteria of doctor involves the doctors dealing’s with restrictions imposed by medical plans. An interesting case is the medical system of the commonwealth of Puerto

THE LARGE HADRON COLLIDER Essay Example | Topics and Well Written Essays - 250 words

THE LARGE HADRON COLLIDER - Essay Example It is thought that the universe’s basic component was matter and anti-matter and their collision precipitated the creation of the universe. The particles that will be created after the collision in the LHC will be studied by scientists and this will provide them special insight and understanding about how the universe and the particles that comprises it, begun. Recent development in the LHC reported that the antimatter, whom the scientists believe as the matter’s negative counterpart existed but were mostly destroyed leaving our universe to be only composed of matter. Some particles that were produced inside the Large Hadron Collider also appeared to be behaving differently from their antimatter counterparts, providing a partial explanation to the mystery of antimatter. The study inside the LHC is not yet complete but for sure, it will generate interesting results that could alter our perception about the universe because it will answer the very basic question like how was the universe

Visual Rhetoric Case Study Example | Topics and Well Written Essays - 2500 words

Visual Rhetoric - Case Study Example Visual rhetoric is the use of images in order to further an argument, and encompasses the analysis of the visual images and text as well as their arrangement on a page. (www.owl.english.purdue.edu). Through the nature and form of the visual images as well as the corresponding text that is used, the two images which are the subject of this essay, both convey differing, contradictory messages on the same issue of gun control. The first image is a black and white cartoon image. Editorial cartoons are communicative tools because the cartoonist makes use of visual symbols for the purpose of communicating with his or her audience. In order to be classified as a visual rhetoric, an artifact must possess three elements (a) it must be symbolic (b) it must involve human interaction and (c) it must be presented to an audience for the purpose of communicating. (Foss, 2004: 304). Both the images qualify as visual rhetoric because they are utilized to symbolically convey a message on gun control and both images involve human characters. The first image is entirely in black and white and utilizes black text on a white background which shows high contrast levels. Since this image is purely in black and white, it utilizes shading in order to heighten contrasts. Lines are clean and simple and the drawing creates the effects of light and shadow through strategic shading. The image utilizes approximate symmetry, whereby the figures are organized around the central fulcrum point on the street, with the family arranged on one side and the odd looking man on the other. The element of stunned surprise and shock of the family of four at the sight of the man with the gun is conveyed through the backward slanting lines that are used. The larger size of the odd looking man is counterbalanced by the varying sizes of the family. The picture maintains an overall balance with the houses and playground in the background appearing smaller, thereby conveying the impression of distance. The use of dots and shading on the gun toting individual highlights the impression of general scruffiness, while the clean faces of the family suggest their contrasting nature. The text size is proportionate to the other figures in the image, and has been capitalized in order to make it more distinct and readable in black against a white background. The focal point of the image is the family of six and the odd looking man, however the greater amount of space devoted to the gun toting character suggests the relative importance of this character as the focal point to the whole image. In the second image however, it is color rather than shading that provides elements of contrast. The figure in the image stands out in stark contrast to the pitch black border, which also forms the backdrop for the text. The use of white text on a black background is however, not ideal. This image is focused almost exclusively around the gun, especially by pushing it directly into the foreground and lighting the area around it. The background is notably stripped of any distracting elements and is a plain gray background. The picture has been taken in such a manner that it is designed to draw attention to the gun, which is the subject of the message. The man's hand that is holding the gun is disproportionately large as

Letter to Viktor Frankl Based On Novel A Man's Search for Meaning Essay

Letter to Viktor Frankl Based On Novel A Man's Search for Meaning - Essay Example I feel moved to write you because of the revelations you have given regarding the Jewish suffering in Vienna among other parts of the globe. You have also used the book to help your readers adopt new perspectives and techniques for finding new meaning in life more so if they relate to your predicaments. One of the occurrences that catch my attention is the decision to remain in Austria rather than leave for America in 1941. I agree with your decision to stay despite the imminent sabotages from the Nazis. The movement was apparent danger to your life and the mentally ill patients whom you saved by opposing euthanasia and giving false diagnoses. However, what impressed me most is the unconditional love for your old parents. I suppose you were the only source of security and deserting them could have led to their deaths (Frankl, 2006). Heavens returned the favor, and you got married to Tilly Grosser in the same year. In addition, allow me to address three principal aspects that surprised and impressed me in equal measure as I read your life changing accounts. Three Major Aspects from Your Book Your determination to survive during the Nazi reign was impressive. Who would have resolved to remain in Austria after their private practice had been terminated? Having a Jewish designation and the consistent extermination of your patients might have cause you unimaginable suffering.

Business Ethics and Consequentialism Essay Example | Topics and Well Written Essays - 1250 words

Business Ethics and Consequentialism - Essay Example Ethics compliance includes implementing acts that serve the common good for the greater number of recipients. 1.Utilitarian ethics issues in this Case. There are utilitarian ethics issues in the case of the pacemaker case. The electronics company can generate the greater good to the greatest number of people. The principle of consequentialism or utilitiarian ethics states that the end justifies the means. The correct action is that action that brings out the greatest good to the entire community or population (http://plato.stanford.edu/entries/utilitarianism-history/#JerBen). For example, it is a common good to kill a convicted felon to prevent individuals from committing the same illegal acts (Portmore, 2011). Jeremy Bentham insisted that correct actions are those that bring about or increase happiness, and reduce pain (http://plato.stanford.edu/entries/utilitarianism-history/#JerBen). Applying the above consequentialism theory to the case, producing the electronic parts of the pace maker produces the greatest good for the greatest number of people (http://www.scu.edu/ethics/dialogue/candc/cases/supplier.html). The purpose of the pacemaker is to prolong the life of the dying person. Without a heart, the person will die. The pacemaker helps the heart beat. Without the pacemaker, the person would die a natural death. Consequently, the pacemaker prolongs the life of the pacemaker recipient for several years. By focusing on helping the pacemaker manufacturer improve the functional quality of the pacemakers, the electronics company helps increase the success of the pacemakers. Consequently, there is an increase in the pacemaker’s capacity to keep the failing human heart from stopping its continuous beating motion (http://www.scu.edu/ethics/dialogue/candc/cases/supplier_comments.html). 2) Jeremy Bentham Concept on the Case. Jeremy Bentham, father of utilitarianism, will rightly approve the decision to continue producing the electronic parts of the pacemakers. By helping the pacemaker manufacturers improve the functional quality of the pacemakers, the electronics company increases the functional quality of the pacemakers. Consequently, the pacemaker adds more years to the dying patients’ lives. For the dying person, adding more years to one’s earthly life is a greater good when compared to just letting the patient die a natural death (Bentham, 2009). The popularity of the pacemaker is its capacity to prolong the dying person’s life by stimulating the non-beating heart to beat. Without the pacemakers’ stimulating motion, the patient would have died instantly. The improved pacemakers will increase the patients’ and their families’ pleasure of having their dying relative live additional years on earth and avoiding the pain of losing their dying relative at an earlier date. 3. Utility test. Step A. There are three alternatives. The first alternative is to stop supplying the electronic parts of the pac emakers. Second, the electronics company will continue producing the electronic parts of the pacemakers and coordinate with the pacemaker company to improve the success rate of the pacemakers (Mandal, 2010). Step B. The are consequences and costs of each alternative. In terms of alternative 1, the short term and long term benefits (consequences) include removing the possible of future medical suits from the pacemaker patients and being wrongly blamed for the pacemaker’

Teaching Evaluation Essay Example | Topics and Well Written Essays - 500 words

Teaching Evaluation - Essay Example Those who rely on auditory learning can listen to the lecture and the CDROM. The demonstration part of course helpful to learners who want to touch or experience the procedure. The best part of this method is teaching the student’s the process of preparing the lesson which is the best form of experiential learning. It also develops the habit of planning since materials needed should be anticipated to prevent waste of time. 3. None. No extraneous variables affected the teaching or learning in the group. The probability of having extraneous variables was eliminated by the fact the eight students belong to a group with very similar attributes like same year level. Also, there were no changes in the provision of instruction since the CD ROM is a constant. If there were many instructors delivering different topics, then the scenario would be filled with dependent variables. Thus, the group being homogenous plus the fact that the lesson is just one topic supports the justification that extraneous variables have no effect at all to the group. 4. No. First, the method being widely accepted as mentioned before confirms that this type of lesson is very feasible. From the setting of objectives which is focused on psychomotor skills, it is apparent that the lesson is being done properly because the desired learning outcomes match the objectives. The method is really relevant to the subject since the students must be able to demonstrate the skills in actual life. The materials support the methodology since lecture provides the facts and demonstration provides the enabling of skills through observational learning. Even in social learning theories, students learn by direct observation of an act; thus, this type of learning is recommended to students taking up nursing since the real job requires very high interaction with patients. Lastly, evaluation will definitely yield a good assessment due to the integrated teaching approach that covers all

Biological Module Essay Example | Topics and Well Written Essays - 2750 words

Biological Module - Essay Example The relationship lead to the permanent association and integration leading to eventual evolution of eukaryotes. Membranes that may be double or single layered line cell organelles. The Mitochondria, chloroplast and the nucleus (not strictly an organelle) have double layered membranes, while the Lysosomes, Golgi apparati, vacuoles and so on have a single membrane. The Ribosomes are non-membranous structures. The structural representation in the fluid mosaic model of the plasma membrane is universal in all living cells (plants & animals) and consists of two layers of phospholipids (lipids attached to a phosphate unit, proteins that dynamically move about the membrane and a small amount of glycoproteins (glucose bonded to proteins). The lipid molecules are "amphiphilic," having a hydrophilic (water loving) portion facing outside and a hydrophobic (water shunning) lipid portion turned inside. (Campbells' Biology Chapter 8; Dalton.M Chapter2/membrane/html.) Primarily, there are10 different types of lipids reported in cell membranes with different types of cells/organelles having differing percentage of each lipid, protein, and carbohydrate. They are: (1)Cholesterol, (2)Glycolipids, (3) Phosphatidylcholine, (4)Sphingomyelin, (5)Phosphatidylethnolamine, (6)Phosphatydilinositol, (7)Phosphatidylserine, (8) Phosphatidylglycerol, (9)Diphosphatidylglycerol (Cardiolipin), (10)Phosphatidic acid (Dalton.M Chapter2/membrane/html). Proteins in the cell membrane may have limited movement (being bound to the cell's exoskeleton or other membrane structures) or move freely if unbound (Campbells' Biology Chapter 8; Cellmembranes.html 10 Aug. 2003) . These proteins could be in the hydrophobic (integral proteins) or in the hydrophilic (peripheral proteins) regions. The proteins vary in structure and function but have distinct directional orientation (Campbells' Biology Chapter 8). Differential permeability The membranes are responsible for maintaining an almost constant cell or organelle environment. For instance the pH with the Lysosome is maintained at 5. This has been made possible by the selective permeability of the membrane that allows ready entry of glucose, amino acids and lipids and prevents the exit of metabolic intermediates while allowing external passage of wastes. The membranes' hydrophobic portions are typically impermeable to water-soluble materials like glucose, amino

Managerial Economics Week 8 Individual Work Assignment

Managerial Economics Week 8 Individual Work - Assignment Example Due to such limitations in cell phone technologies, the satellite phone was the best alternative to a wireless phone. Satellites could transmit better than the wireless phones. Therefore, investors opted to use satellite technology to enhance communication and develop the cell phone industry. Most of these investors used much money to develop and implement satellite phone systems. Motorola was one of the investors who in 1991 developed the Iridium. Many companies such as Lockheed and Sony invested in the new satellite technology. The Iridium was the first satellite phone to provide voice and data solutions to customers and users in many parts of the world. Despite the fact that the Iridium gave the best services, it was not accepted by many people. Users believed that Iridium’s costs were more than the services it offered. According to consumers at the time, using the Iridium was expensive. During the time, other existing phone companies such as AT&T were providing better mobile phone services. The weak consumer response of the Iridium resulted to bankruptcy of the firm and the entire project failed. Nokia is able to adapt to variations in market shifts. Initially, Nokia started as a lumber mill in 1865. However, with increasing growth and development the company diversified into electricity production and rubber products. Collapse of the Soviet Union and recession in Europe in the 1980s left Nokia in a huge crisis. In the 1990s, Nokia changed its trends to focus on cell phones. The company developed new companies in Germany and China. As Nokia was developing and expanding, the demand for cell phones was growing in the world and Nokia was one of the companies that felt the demand for cell phones. The company registered increased market value and profits reaching peak in 2000. Nokia executives predicted that producing cell phones that could only make calls would not be profitable for the company by 2000. One of Nokia’s strategies was to

Staying Friends With Your Ex After Divorce Essay Example for Free

Staying Friends With Your Ex After Divorce Essay Once the ink is dry on the divorce papers, it seems that some exes are becoming friends with each other. I am always surprised to hear that a divorced couple becomes so close again after everything ended. I would assume that they were unhappy together and looking forward to meeting new people and finding new ways to spend their time. The BFF with your ex phenomena is not fiction. These days, in many post-divorce situations its become fact. Recently, I attended a friends daughters wedding. He had been divorced from his ex-wife for many years and didnt speak much about her. At the reception, I was surprised to see that his relationship with the ex-spouse appeared to be sweeter than the wedding cake. They were chatting up a storm. Laughing at each others jokes. Dancing closely together. Sharing stories with their friends over cocktails. They were even feeding each other wedding cake, acting as though they had just met and fallen in love! I found this to be truly fascinating. Sure, I have heard of exes being civil following their split, even spending holidays together. However, this seemed to be more than just a cordial hello and how have you been? Curious about what would prompt two people to rekindle a friendship after a divorce, I pulled my friend aside and asked him about it. Point blank, he told me that he and his ex-wife were best friends. Best friends? I thought. Really? He went on to say nothings perfect and that maybe they expected too much from each other during the marriage. Now, they both feel that they make better friends than they did a married couple. Staying close with your ex In Hollywood, it seems that being close with your ex is becoming commonplace, as well. Kate Hudson and her ex-husband Chris Robinson were spotted recently at a park in Malibu with their son. Also in attendance were Robinsons present wife and their daughter. Ashlee Simpson and Pete Wentz who filed for divorce, both made it publically known that they still care for each other. It looks like time does heal all wounds and family comes first. In all of these cases, children were involved and its great to see that many parents put aside any hard feelings so they can focus on the needs of their children.

Reviewing Romeo And Juliet And Their Love Film Studies Essay

Reviewing Romeo And Juliet And Their Love Film Studies Essay Shakespeare wrote Romeo and Juliet during the Elizabethan period in the late sixteenth century. Though we cannot be definitive on the date or year, analysing Shakespeares other work and references made in the text (noticeably made by Juliets Nurse referring to an earthquake occurring 11 years ago), it is likely that Romeo and Juliet was written around 1595. The play is set in the small town of Verona, situated in Italy. Romeo and Juliet is a tragedy, and this is proven as Shakespeare uses foreshadowing devices early on in the play to show that events are going to blow out of proportion, and the themes of the play shall combine so that the lives of Romeo and Juliet will end in disaster. Shakespeare uses the prologue as an enormous foreshadowing device for the audience to take advantage of. The key elements of the play are almost handed to the audience from the beginning; however, it is up to the audience to fill in the gaps. The opening line of the prologue describes the two families as alike in dignity. The Capulet and Montague families share a similar status in society but Shakespeare informs the audience that the two families have an ancient grudge which plays a major role as civil hands [become] unclean, meaning that fighting between the two families takes place. Throughout the prologue, Shakespeare uses numerous foreshadowing devices like the one mentioned above. One in particular which shares Elizabethan beliefs and superstition is when Shakespeare describes Romeo and Juliet as two star-crossed lovers. This phrase is used to describe a relationship which is doomed from the start. This is particularly clever because people used astrology to judge relationships during the sixteenth century. For this reason, the stars were assumed to be working against Romeo and Juliets relationship in order to bring peace to the feuding families. Furthermore, this connotes the play as a tragedy, and that Romeo and Juliet entered their relationship with little preparation. From the outset of Act 1, Scene 1, Romeo is the topic of conversation between his parents and Benvolio. Shakespeare uses specific language to engage the audiences interest that something is unsettling Romeo. Lady Montague shows her immediate concern by enquiring, Where is Romeo? Benvolio tells her that Romeo was underneath the grove of sycamore before dawn, and when seeing him stole into the covert of the wood. This illustrates that Romeo is feeling melancholic emotions, and that he is sensitive. Romeo is embarrassed that he has been seen mourning, as much still like today, a man would be considered weak to cry. In addition to this, Shakespeare uses pathetic fallacy to show how Romeos feelings are similar to his surroundings. Sycamore derives from Latin, meaning sick of love, which tells the audience that Romeo is love sick, therefore the audience can be sure that Romeo has been rejected by Rosaline. Romeos unwillingness to be caught crying can be reinforced by a comment made by Lord Capulet regarding Romeo augmenting the fresh morning dew, meaning that Romeo went outside in the early morning to grieve, rather than the middle of the day when more people would likely be out. These descriptions of Romeo enable the audience to form an impression of his character, even before he enters the stage Romeo is presented as a melancholy, isolated figure who is trying to cope with the confusion of rejection. Romeo uses oxymoron like feather of lead to describe his confusion as regards to his love for Rosaline. These juxtapositions have branched off Romeos main emotion of loving hate. This oxymoron shows how Romeo feels trapped between two completely different emotions, and that these emotions are feeding off each other, making Romeo feel miserable. In addition to this, Romeo says, Nor ope her lap to saint-seducing gold. As a consequence of this, I believe that Romeo is not truly in love with Rosaline, but is infatuated rather than in love. The audience can tell that Romeo was confident when requesting such an offer to Rosaline because he described himself as saint-seducing gold. In my opinion, this is a very important reason why Romeo fell in love with Juliet so quickly, as he knows his chances with Rosaline were exceptionally low. During the sixteenth century Elizabethan England was a Patriarchal Society, playing a role in every womans life of that time. Juliet is no exception Lord Capulet finds Juliets suitor, and sees no reason why she would object to marriage. Juliet is looking for love, but on the other hand, Lord Capulet wants to find an eligible young man from a wealthy background. This clashing of tastes is a factor which contributes to Juliets death, as she could not marry the man she wanted with freedom from strife. If Romeo and Juliets love affair took place in todays society, Lord Capulet would not have objected to her marrying Romeo, so Juliet and Lord Capulets relationship would have been stronger. To some extent therefore, Shakespeares play reflects aspects of Elizabethan society. Juliets relationship with her mother is also one common to when the play was written. Affluent families would have a nurse, or a servant of some sort to assist them. Juliets nurse acted much like her mother, in the way that she helped her, protected her, and looked after her from the outside world. For this reason, Lady Capulet was able to take a step back so the nurse would intervene. Juliets relationship with her nurse is therefore stronger than with her mother. Romeo has a great deal of freedom compared to Juliet because of the patriarchal views shared by both sets of parents. Romeos parents are more concerned about his feelings, and this is evident in Act 1. Juliets parents have completely different views on how she should be brought up allowing men to make her life changing decisions. Lord Capulet places an excessive amount of pressure on his daughter. Consequently, Juliets life becomes extremely difficult as she takes it into her own hands, making her own decisions. The values and beliefs of this Patriarchal Society were a barrier which Juliet needed to overcome, but unfortunately, she could not. Throughout the play, Shakespeares use of oxymoron indicates that Romeos thoughts are chaotic, and he is thinking differently opposed how he normally would. Cold fire suggests that Romeo is struggling to get his thoughts in order, as cold could not be used to describe fire, which is extremely hot. For this reason, when Shakespeare uses an oxymoron to describe Romeos emotions, the audience can consider Romeos feelings during that time of the play to be of confusion and perplexity. In Act 1, Scene 5 (the Party Scene) Romeo and Juliet meet for the first time and instantly fall in love. Originally, Romeo and Benvolio decided to gatecrash the party in an attempt to see Rosaline, however, Romeo saw Juliet for the first time and his intentions instantly changed from one woman to another. Immediately after seeing Juliet for the first time, Romeo speaks in a soliloquy, describing Juliet as the most beautiful human-being his eyes have ever set upon. Romeo describes Juliet as [hanging] upon the cheek of night. Shakespeare uses this contrast of black and white to show how Romeo believes Juliet to be conspicuously beautiful, a woman to be worshipped. The Party Scene acts as a viewing opportunity for the audience in respects of the dramatic irony used by Shakespeare. We get to watch their love for each other grow throughout the scene, though the Prologue does tell us they are star-crossed lovers, thus are destined to meet, and destined to die. Equally, Romeo and Juliet do not as yet know they belong to rival families until near the end of Act 1, Scene 5. This is so both characters can show their emotions for each other before they may be changed by the rivalry between their families. Nevertheless, when Romeo and Juliet do realise, they both respond similarly. Romeo speaks, Is she a Capulet? O dear account! My life is my foes debt. He is in a state of shock, much like when Juliet finds out through her nurse a few lines further down My only love sprung from my only hate! This tells us that Juliet does not love Paris, but Romeo, and that she shares the same feelings as Romeo. When Romeo sees Juliet for the first time, he speaks deep thoughts, and compares her to only good things. Evaluating Shakespeares choice of language, he wanted Juliet to come across as innocent and untouched. Romeo says, So shows a snowy dove trooping with crows. Here, Shakespeare uses a combination of natural imagery colour symbolism to show Juliets purity. This differs from the choice of language used when Romeo described Rosaline earlier in the play. When speaking about Rosaline, Romeo was confused about his feelings, and found it frustrating. In contrast, when describing Juliet, Shakespeare created positive imagery, and this captured Romeos kind feelings towards Juliet. When Romeo and Juliet meet for the first time, Shakespeare assembles a shared sonnet to show how their intimacy develops so quickly. Within the shared sonnet, Shakespeare combines metaphors and religious imagery to show the intimacy of Romeo and Juliets developing relationship. For example, Romeo says, My lips, two blushing pilgrims, ready stand to smooth that rough touch with a tender kiss. Though here, Romeo appears to be only talking about himself, the use of religious imagery appeals to Juliet because of the time period. Despite this, Romeo calls Juliet a holy shrine, which shows how much he values her. Romeo is comparing Juliet to a goddess in religious context, a woman to be worshipped adored, and Juliet accepts Romeo and they kiss for the first time. Juliet obviously has strong feelings for Romeo, and is not afraid of expressing them to him. When Romeo describes his lips as two blushing pilgrims, Juliet decides to play along and tells Romeo he is a good pilgrim. This shows how Juliet is attracted to Romeo, and also that she is comfortable in Romeos presence. Moving on from this point, Romeo leads the first kiss, and Juliet drops a clever comment for Romeo to realise she would like to kiss again. After the second kiss Juliet tells Romeo, You kiss by thbook. This insinuates that Juliet enjoyed the kiss, and it was an experience for her which was out of this world. For this reason, the audience can be sure of what Juliet thinks of Romeo. During the Party Scene of Baz Luhrmans film production of Romeo and Juliet, lighting effects, camera angles and music all work together to create the atmosphere needed for the scene to be effective. One point of the scene which particularly caught my eye was when Romeo and Juliet first see each other through the fish tank. In the build up to this point the general mood of the party settles and the theme music of Kissing You by Desree begins to play. The music continues through the whole party scene, making Romeo and Juliets first encounter seem unreal for each of them. An instrumental version of the music is played during the scene in which the tempo is increased to signal the happiest part of the scene. Romeo and Juliet are on either sides of the fish tank during the scene, which creates a physical barrier between them. Before knowing that Juliet is on the other side, Romeo observes the fish tank for some time, admiring the fish. The fish are of an exotic nature, and are mostly blue. This colour symbolism suggests the part of the scene to be calm and interrupted, so could be looked as a foreshadowing device. When the fish tank is in view of the camera, the lighting is bright, whilst everything else in the scene is dim. This shows the audience the spotlight of the scene. The lighting is even brighter when Romeo sees Juliet, as the whiteness of her eye takes up much of the camera. Once Romeo and Juliet begin looking at each other, the camera alternates from the angles in which Romeo and Juliet are looking through. Whilst this change of camera angles is in process, the director has wanted Romeo and Juliet to seem clean and pure. A suggestion on how the director has achieved could be th at Juliet has yet to join the party, and Romeo has just washed his face with water. Throughout this part of the scene, Romeo and Juliet have not yet spoken to each other. Instead, the camera acts as the narrator and revolves around the fish tank, concentrating on Romeo and Juliet and is the word and mouth of the scene. The symbol of water is used throughout the film, especially during the fish tank scene, when Romeo was first introduced, and when Juliet was in the bath. Also, after the fight scene Romeo was smoking on the beach. This constant use of water with Romeo and Juliet indicates that Baz Luhrman thought of Romeo and Juliet as being innocent, kind, and pure lovers who did not deserve to die. Baz Luhrman retains much of the original Shakespearean language but he has adapted the script for film. Noticeable changes include the order of events. In the original script Romeos soliloquy in which he notes Juliet takes place first, followed by Tybalt talking to Lord Capulet. However, in Baz Luhrmans production, Romeo and Juliet meet first as they look through the fish tank (with no speech), then Tybalt talks to Lord Capulet, and lastly Romeo speaks his soliloquy. This reshuffle of events has happened because the audience can rely on the camera to show us the events rather than the characters speaking. This is particularly effective as camera angles are used to bring more attention to Romeo and Juliet, making the scene more romantic. An event which Baz Luhrman preserves in his production is the shared sonnet between Romeo and Juliet. Luhrman has done this because the shared sonnet is an iconic moment in Romeo and Juliet, and it would be mystifying to the audience to not see this event. The advantage of keeping the shared sonnet is that it adds to the passionate context of the scene between Romeo and Juliet. During the shared sonnet, the camera focuses on Romeo and Juliets faces, and in consequence exaggerates their emotions. The costume selection for the characters in Baz Luhrmans production of Romeo and Juliet provides helpful foreshadowing devices which help the audience to have a better understanding of the roles assigned to various characters. A costume which in particular was effective in the party scene was Tybalts dressed as The Devil. The idea of him being a devil gives the message that bad things are to come, and this prediction becomes more believable when we see Tybalts servants dressed as skeletons. There are three people wearing evil-like costumes, which could suggest that three main characters are going to take part in the fight which happens after the party. Both Romeo and Juliet share effective costumes also, Romeo as the knight in shining armour, and Juliet as a white angel. Together, these costumes convey the idea of innocence and purity for Juliet through the white colour symbolism of her angelic costume, and that Romeo was trying to save Juliet from the terrible fate which awaited he r towards the end of the play. Romeos costume of a knight in shining armour is a stereotypical image used as a foreshadowing device to tell the audience that it is his duty to save Juliet from their familys trifling. Love is a strong word, and you could argue that it had a different meaning to todays meaning of love, which could be a reason for Romeo and Juliets sudden love for each other. In a modern play, their love story would be unreal because there was no build up to their love. Despite this, Shakespeare used foreshadowing devices, and presented speech in an effective way using blank verse, iambic pentameter and the highly structured form of the sonnet. Shakespeares love story revolves around love at first sight, in which Romeo and Juliet concentrated more on each others physical appearance rather than their personality. Though Shakespeares story of Romeo and Juliet may be considered unrealistic in todays society, I believe it to be the greatest love story ever told because it was one of the first which gave the lovers involved deep feelings for each other which the audience could share.

Situation Analysis Of Dairy Queen Milk

Situation Analysis Of Dairy Queen Milk This assignment covers the marketing plan for Dairy Queen Milk Pakistan.I have used many components of marketing plan to complete this assignment. In this assignment I have done situation analysis.In situation analysis by doing swot analysis dairy queen is a brand of Haleeb foods which is a strong company.It is pioneer in pouch packing.But the unavailability and the Situation Analysis of Dairy Queen Milk Situation analysis describes an organizations competitive position, operating and financial condition and general state of internal and external affairs. (By D.Power) Strengths: 1. Dairy Queen has good brand awareness because it is a part of Haleeb Foods which is a well reputed company in Pakistan and has a strong portfolio of brands. 2. Dairy Queen milk is facing low cost because it is available in the market in pouch pack which is less costly than brick packing. So it is bearing a low cost in the production of milk. 3. Dairy Queen Milk is pioneer in providing pouch pack because it is the one which has come in pouch pack. 4. Dairy Queen is facing less distribution cost because it has skilled and motivated staff. 5. Dairy Queen is providing a best quality and healthy milk because it is using an efficient Ultra heat treatment technology Weaknesses: 1. Dairy Queen milk has a big weakness of availability and access because it is not easily available at every shop and stores. It is only available in certain shops and stores. People face a lot of problems in finding it. 2. Many people do not have enough awareness about the Dairy Queen milk because it is not so much promoting itself by promotions. In many areas people do not have enough knowledge about. 3. Packing of dairy milk is not so good because people are not so much satisfied with this packing. Its packing is loose because it is proving pouch pack from which sometimes leak and milk pour out from the pouch. 4. Dairy Queen packaging is not so good because customer cannot easily hold it in the fridge as compared to Haleeb and Nestle. 5. Dairy Queen is loosing the share in the market because it is not fulfilling the demand of the customers sometimes it has become. Opportunities: Dairy Queen can attract the more customers who lie in middle income as well as high income bracket because there is high inflation in the Pakistan economy where as its price lies between the Olper milk and Nestle milk which are the competitors. Dairy Queen can increase its market share by reducing it price. Because people in Pakistan are more price conscious. Dairy Queen can increase its sales by going into new areas where people have acknowledged about this product but it is not available there. Threats: Floods in Pakistan is a big threat for Dairy Queen because it can a lot of problem in carrying the raw material into the factory and in distribution of the finished good to the market because roads network has been badly effected. Dairy Queen can face a more decrease in sales because it is not giving so much attention to the promotions of the product. So people do not know so well about the product and its features. Dairy Queen can be totally out from the market because the distribution force is not so much active and Dairy Queen is not easily available in the market. So it can create a negative impact in the mind of the customer. It can happens that another competitor introduce a same product then the market share of Dairy Queen will more effect because competitor product will attract the customers of the Dairy Queen. Dairy Queen can face a high cost of raw material in the future because their is recession and high inflation in the Pakistan economy so it will effect its Quality. Porters Five Forces The Five Forces model of Porter is an outside in business unit strategy tool that is used to make an analysis of the attractiveness of an industry structure.(Ref#6) Threat of Substitutes: Dairy Queen has threat of substitute from the loose milk and Gawalla market(shops who sell fresh open milk).There are many fresh milk shops and other milk that are available locally like in the streets of residential areas,markets and shopping malls.centers in the market. So the threat of substitutes is high because there is high inflation and recession in the Pakistan economy. So if the price of Dairy Queen milk increase then the customer will shift easily to the loose milk or other product. which is cheap in price. Bargaining Power of Suppliers: Dairy Queen face a low cost in buying the fresh milk because it buy fresh milk in huge volume and it has a good supplier system which reduce the power of the supplier so their switching cost is not so much high. Dairy Queen collected is using two ways to collect the fresh milk from the suppliers one is self collection and the second one is contract collection. Switch cost and volume: As Dairy Queeen is a part of well known brand Haleeb and fresh milk is main ingredient for their UHT milk, so they know if they rely on few suppliers with large volumes,it can create problems for them.In order to reduce their supplier power it has a good supply system due to which its switching cost is not high. Bargaining power of buyers: Bargaining power of the customer is high,due to the availability of same product from other companies in the market almost at the same price.Initially when there not many companies in the market ,bargaining power of customer is more high. Buyer Information: In the recent time with the increase of electronic and print media ,awareness in customers have increases and now customers are aware what they are going to purchase and what are other products /brands are available almost at the same price,also people becomes health conscious.This ultimately affects any company sales and increase buyer power. PESTLE Analyses PESTLE is used to external analyses means analyses on the macro environment in which the business operates. PEST ANALYSIS Government has always tried promoting dairy industry within the country. For this government has given lots of relaxation to milk industry for instance there is no tax or excise duty on milk products. Government has a complete and comprehensive legal framework for milk industry to keep things in flow and up to mark within the industry. At the same time government keeps on revising its policies that could help improving overall industry. ECONOMICAL The main economic factor acting for this industry is uneducated suppliers of raw material, so lots of raw material is affected in terms of its quality and preservation issues and a big percentage of raw materials go to waste before its being processed. But at the same time UHT milk doesnt have any kind of taxes on it which makes it a good economic factor for the industry growth and improvements in its production. As UHT milk is a bit costly than the ordinary milk or non processed milk so income factor of consumer is always an important economical factor for the industry players. UHT milk industry carry consumers from middle and lower class and income level for this class has increased over time which is something in favor for the industry. SOCIAL Socially the most important thing for the industry is that people have realized the importance of UHT milk because of its safety and better health issues than ordinary milk that could carry lots of bacteria and germs during its complete delivery to the end user. But at the same time people avoid using UHT milk due to its cost factor, being costly consumption of UHT milk is far less than other un processed milk, but with the time and awareness among people they have realized that the cost they are paying does pay them back good enough in terms of health issues and quality of milk. So with time this issue is decreasing as people have got to know the value of what they are paying for. Critical social issue going around among consumer about UHT milk is that its something treated or created artificially, which is required to be taken care of by industry player through their awareness and information campaigns for their consumers to make them clear about such thoughts they carry about UHT milk to utilize better potential from the market. TECHNOLOGICAL First of all because the farmers or Gawala dont have the means of transportation to deliver the milk up the value chain themselves, and they also dont have the means to maintain the freshness of the milk (refrigeration) so that the milk retains its actual value. Both issues are related to the availability of appropriate technologies. Technology is, in this case primarily a function of capital. In milk and specially UHT milk industry technology is a critical factor in terms of barriers to entry. Although the market is already saturated, downward pressure on UHT milk prices could be created through either meeting existing capacity, or the establishment of new UHT plants. The downward price pressure would then induce new section of socio-economic cross section to enter the market as consumer of UHT milk. Custom duties on the import of packaging machinery, which is at the heart of the UHT segment of the industry (either TetraPack technology, or alternatives), are prohibitively high. The artificial cap on increase on demand of UHT there fore creates a negative impact on small farmers, who must continue to supply to the informal sector where they are subject to the Gawala. So because being expensive as high capital investments are required for establishing UHT milk plants due to heavy capital cost on machinery this industry is suffering. 1.4 Strategy Development Strategies are the means to achieving the organizations stated objectes.(Ref:Hand outs) The Ansoff Matrix: As Dairy Queen Milk is in declining stage so I propose in growth strategies the market penetration and product development for Dairy Queen. Because Dairy Queen is in decline.It is not achieving its goals as compared to its objectives.Dairy Queen is a part of a strong brand name Haleeb Foods.It will not take a long time.People are more price sensitive.I propose that Dairy Queen will spend more on advertisements and sales promotions.Because by doing advertisement and sales promotion it can attract more new customers as well as it will retain its potential customers. In sales promotions it will gives the discounts. Dairy Queen will also go for product development becauses people want new things or want change Dairy Queen will come with new products like Dairy Queen Dry milk and Dairy Queen tea milk. It will target there the lower income ,middle income who are price conscious and also the lower upper income level people because there is recession and high inflation in the Pakistan econom y so it will attract these people. LowThe BCG Matrix High Low High Star Question Mark ? Cash Cow Dog Market Growth Rate Dairy Queen Milk lies in Question Marks are high growth and low market share. Low market share often means low profits and weak cash flows because the market is growing faster than the product. So I propose to substantial investment to increase market share. If market shares grown then they can become stars and later cash cows. Gap Analysis: The company will use GAP analysis to confirm the gap between the forecast sales and the actual sales. It will choose the market penetration strategy. Because the product is in decline stage so the company will add more features in its product. So that it can achieve its target. Porters Competitive Strategies: I recommend that the company will choose two strategies one Focus and the second cost leadership. The company will choose focus strategy because it is targeting the middle income level and Lower income level customers. The company will use cost leadership strategy because it is giving low price milk so it is necessary for the company to bear the low cost as company is using pouch packaging for dairy queen which is cheaper than brick packing. Tactics: Tactics are measures and techniques that aid the achievement of strategies. Tactics usually include the use and manipulation of the 7Ps: Product: I propose that Dairy Queen will provide 1500ml packaging and 2000ml packaging because there are many people who bought milk in large volume specially the juice shops who use milk in milk shakes and the tea shops who use in tea and the colleges and universities canteens. These are the people who use milk in a large volume. Dairy Queen will also provide 160ml packaging because many people who do jobs like helpers in construction business who do not afford and only want one time tea. I propose that Dairy Queen will provide a good quality milk with a ninety days expiry date because most shopkeepers who buy the milk in bulk prefer the expiry date. Otherwise they can face a loss. I propose that Dairy Queen will launch dry milk in different packaging. It will give in 100g,180g,250g,375g,500g and 1000g because there are a lot of people who who like dry milk packaging especially in banks,oofices and the passengers during the journing. I propose that Dairy Queen will provide Special Tea milk because this milk will have the special ingredients for tea and it will catter or attract those people who wank best quality and tasty tea because want change new things.At the start Dairy Queen will provide 250ml and 500ml packaging. Price: I propose that Dairy Queen will charge low price according to volume or weight of the milk.It will charge or will give discounts for 1000ml,1500ml and 2000 ml packaging.Because by offering discounts according to the packaging of milk more customers will attract towards this. Dairy Queen Milk(ml) Price 160 250 500 1000 1500 2000 Prices for Dry Dairy Queen Milk Dry Dairy Queen Milk(gm) Price 100 180 250 375 500 1000 Dairy Queen Tea Mlik Dairy Queen Tea Mlik(g) Price 250 500 Place: I recommend that Dairy Queen will sell on large super stores which has a long chane in Pakistan like METRO PAKISTAN,MACRO PAKISTAN,H Kareem Bakhsh Store and Utility Stores.Becausse a large number of people or households go their for bulk shopping mean they do the shopping for the whole week and sometimes for the whole month. Also small stores will purchase the Dairy Queen from these large stores. I recommend that Dairy Queen will first determine the demand of the total market. Dairy Queen will divide the market. For example they will put Dairy Queen on the big stores according to their demand. One team of Dairy Queen will cater the colleges and universities canteens. First they will know the demand of them then they will provide. Another team will serve the railway stations and bus stations. Because there are also the canteens and the shops on the railway stations and bus stops. Promotion: I recommend that Dairy Queen will use different types of advertisements because it is going to mass production. Now it will not only go to promote the existing product but also the new products. I propose that Dairy Queen will advertise through TV and Radio because they are catering a big market and they are going to mass production. Through the TV they will create interest in the mind of the customer about the product.And there also some places where the people do not have the TV so through the radio they will catch the mind of the customer. I propose that they will also advertise t rough the print media leaflets. Specially for the new products like Dairy Queen dry milk and Dairy Queen tea milk. Leaflets should be done on the bus stopes and the railway stations where the passenger move every time. I recommend that in the big cites like Lahore, Karachi and Islamabad Dairy Queen will advertise through the bill boards because these are the posh areas and people spend a lot on the consumer goods.So by advertising through billboards Dairy queen will click the mind of the customers. I propose that dairy queen will also promote the product through the sale promotion.Sometimes dairy queen will give free samples on borrowing in bulk.For example if a shopkeeper will buy 10 cartons of dairy queen dairy queen will give free wall clock or a pack of glasses etc.Dairy queen will also give the incentive to the college and universities canteens because they are also purchase in bulk.So dairy queen can give discount in price per carton because by doing this it will motivate the canteen land lord.Sometimes dairy queen can also give like glasses with logo dairy queen.It will create a positive impact in the mind of the owner and also the customer. I propose that dairy queen will also promote its product through the sponsorships like when sometimes the domestic matches are happen because by doing this they will create social and corporate image.It can also promote through programs like sometimes it can arrange a concert in the colleges and universities by doing this it will create a strong relationship with its customers. I prose that when it launches its new products like dairy queen dry milk and dairy queen tea milk.It will give the free samples to the people.Dairy queen team will also go to schools,colleges and universities to test free samples. I propose that Dairy Queen will create a data base through which it will keep in touch like it should now the demand of the big customers like Metro and Macro Stores.Because by doing this it will also negociate for price because big stores will demand for price reduction. I propose that it will different incentives to their employees like in case of more sale it will give bonuses to their employees and it will give their employees the free medical treatment. People: I recommend dairy queen will give training to their employees because employees are the assets of a company. They should have the skills that how to deal with the customers. Because they have an important impact on the growth of the business. Specially the sales persons of a company who are the representative of dairy queen. Their behavior with the customers will be good. I propose that dairy queen will give certain incentives to their employees to motivate them.They should be given bonuses base on their performances.It should set the target for their employees and it will give the rewards according to the completion of their tasks.Its employees should be professionals.It should give or arrange training programs for their staff. Process: I propose that Dairy Queen will provide fast and good service because it is targeting a large market including small and large stores, college and university canteens, railway stations and bus stops. I recommend that Dairy Queen will provide as much more in the market as the demand I recommend that Dairy Queen will take care the supply of the milk in the market because if the supply will not meet the demand then it is possible that customers dissatisfy with the Dairy Queen and shift to another. There will not be shortage of any packaging and they should be inspection of the raw material which is necessary for the production of UHT milk and Dairy Queen will also take care the quality of the milk.Because if they will not check and balance then it is possible that Dairy Queen expire before which create a negative impact in the customer mind. Physical Evidance: I propose that Dairy Queen will be available at small shops and big stores and also the Utility Stores (Stores run by Government). It will be available in utility stores because by selling through utility stores it will be available to more people. Because many low level and middle income level people go to Utility Stores for shopping. I recommend that Dairy Queen will also sell at college and universities canteens because there are a large number of students in colleges and universities.Pakistan weather is warm so there are eight months of summer so by selling on canteens a lot of sales can be increased. I propose that Dairy Queen will also sell at Juice shops and tea stalls because mostly people who go for work go to these shops for tea and milk shakes. I propose that Dairy Queen will also sell at hotels which are there on stations and bus stops because many people go for journey daily. Action and Implementation: (Marketing Management Handouts) When a company have been set its marketing strategies and tactics that it becomes necessary to the company to turn them into actions and implementations. Dairy Queen will use its own marketing staff as well as it will hire or take the responsibilities of SAAM marketing agency. There are many methods for setting budget Percentage of sales Competitive parity All you can afford The objective and task method Arbitrary Historical I recommend that the company will choose competitive parity method to make budget for its product. Because Haleeb Foods is a strong company and it has a strong brand portfolio so it will set its budget according to its competitor. Monitoring and control: I recommend that the company will choose the monitoring technique to check whether it is achieving its objectives or not. For this the company will do the focus group survey and also the questioners survey to know the perception of the customers about the product. The company will do focus group after every six months and use the questioners survey quarterly. Because by doing these surveys the company will be in touch with its customers. Scheduling of planned marketing activities: Marketing Activities Time Jan,Feb,Mar,Apr,May,Jun July,Aug,Sep,Oct,Nov,Dec Responsibility Budget (Rs 000) TV and Radio Advertisement Personal Selling Hiring and Training of employees Sales promotion Test marketing Monitoring customer satisfaction Advertising through print media Advertising through outdoor media Direct marketing(Databases) Sponsorships through games Sponsorships through concerts Product launches Media relations Publications Office layout and decorations 1.7 Monitoring and Control: We use monitoring on going process it means that we divide the whole year into different periods and then check the performance according to our objectives while in control we check the performance yearly. Q.3ly a)I have chosen the dairy queen because it was in decline stage. I think the basic reasons for its decline stage is the unawareness about the product it means that mostly people do not have much information about the product because of the less promotion of the product. If people do not have enough knowledge about the product and they do not know the features of the product they will not buy that product. The weak distribution system is also another drawback of the product. The company use their own sales force to supply its product but they are fail to fulfill the demand of the market because the shortage of the product and sometimes shopkeepers are also facing difficulty in providing that product. The packaging of the product is also another drawback because mostly people did not accept the this pouch packaging because they face problems to carry it. The expiry date is also another issue for the decline of the product because customers complain that the product expire before the ex piry date and due to this the shopkeepers also face a lot of problems. Previous Knowledge: Before Starting Masters in Business Administration I have done bachelor in commerce.I have studied Marketing in Bachlors but I have not gain a clear idea about the terms.Before MBA I just only Know that what is marketing mix I know only that it contain only four elements product,price,place and promotion. I have only some idea what is it. I do not know that how I can apply these terms. First I only know that product is a physical thing or a brand like coke, ice cream, burger,oil and detergants etc which I can buy from anywhere.And I have some idea about the product life cycle but not so much in detail. In my mind the price is only the money which we pay to buy something. I have not studied before the factors to concern with prices and the strategies for setting the prices. I have idea about the place mix but no so much because In my mind promotion mean was just advertisement and sales promotions Current Learning, Outcomes and applications: When I start first module MBA from London School of Business and Finance I have only the general overview about these terms of the marketing mix process. But know it is almost is the end of the first module and I have gained a lot of Knowledge about these terms not only general but also the specific. First I only know that there are only four Ps in marketing mix and only know that what is their meaning. But know I have learned that there are seven elements in marketing mix which are Product, Price Place, Promotion,People,Process and Physical evidence. Product is not only the in physical form but it can also be anything.It can be a service it can be an idea. Now I have a better knowledge about the branding first I only consider that it is only a symbol or logo which shows only the company importance but it is more than this.There are different benefits of branding for the consumers through it consumer come to know much about the product for example it gives certainty, reliability and reduce the risk and people are so much loyal about the brand. There are many strategies to set price for new product like Market penetration strategy,market skimming and early recovery strategy.For example if I choose market penetrate strategy for my product first I will choose low price for my product when my product will gain an increase in market share I will increase the price. In place mix I can choose the channel of distribution for my product. There are many factors to choose channel of distribution. For example it depends on the nature of the product. There are many ways through which I can promote my product. For example I have choose broadcast media TV, print media leaflets and outdoor billboard for advertisement for Dairy Queen milks. In people mix that they will be skilled and their appearance will be good looking and their behavior. The process mix like company policies, capacity level but not so much. Through physical evidence like Logos,Packagng and equipment etc a company can attract the customers. Previous Knowledge: Before starting MBA from LSBF I had idea about the marketing plan but not so much.I had only know that in marketing plan we do SWOT analyses, PEST analysis, BCG matrix ,set budget and finally implement. Current Learning outcomes and applications: Now I have clear idea about the marketing plan that how does it work. A marketing plan is a specification of an organizations activities and market intentions which gives a direction to a company to the future. The marketing plan process have following steps. S=Situation Analyses O=Objecting setting S=Strategy Development T=Tactical Development A=Action C=Control Situation Analyses: It includes following SWOT Analysis: It is helful to a company because by doing this a company able to know about its strengths and weaknesses and also see the opportunities and the threat in the industry in which it is performing. PESTLE analysis: It is helpful to a business to understand the macro environment in which the business is running or it want to go. It helps a business to understand the factors like plotical Government stability and taxation, economical interest rates and the ifflation,social lifestyles and values ,technological technological skills ,legal employment law and envitonment green issues. Objective setting: In objective setting a company set that what it want to achieve company has corporate ,business and operation objectives company use a SMART Criteria to set its objectives. Strategy Development: It helps company to make strategies for achieving objectives. Growth Strategies: The Ansoff matrix: It helps a company to decide that it will go for expansion or decide to grow.It contains Market Penetration Market Development Product Development Diversification The BCG matrix: It is used by those companies who have a portfolio of different products. It includes Stars Question Mark Cash Cow Dogs Gap Analysis: It helps a company to compare the actual profits with the forecast profits and finally GAP out the difference. Porters competitive strategies: It helps a company to decide whether to compete in certain segments or across the entire market or whether to compete through low cost or through differentiated products. Cost Leadership, Differentiation and Focus. Tactics: These are techniques that help a company in the achievement of the strategies. Actions: Action helps to turn marketing strategies and tactics into actions.It includes three activities, Allocating tasks and responsibilities Scheduling of marketing activities Setting the marketing budget Methods for setting budgets: A company can use any of the following methods for setting its marketing budget. Percentage of sales Competitive parity All you can afford The objective and task method Arbitrary Historical For example a small company can use All you can afford method. Monitoring or Control: It helps a company to sure that the objectives are being achieved according to their plans. In control we use different methods Benchmarking Balanced-scorecard The Marketing Audit Profitability control Sales control Appreciation

Analysis of Theme for English B by Langston Hughes Essay -- Poetry

Langston Hughes was an African American poet and author who joined other black artists to break literary barriers during the civil rights movement. The poem entitled "Theme for English B" was written thirty years or so after the birth of the Harlem Renaissance, but still embodies why the Renaissance had originated in the first place. I believe this poem reflected on Hughes' life in general, but more importantly on the fight against the ignorance that created discrimination. James Mercer Langston Hughes was born February 1st, 1902 in the town of Joplin Missouri. Being the great-great-grandson of the first African American to be put into public office, one could say that Hughes was destined to make his own mark in society. The first signs of talent began in the eighth grade, where he was elected class poet. After attempting to receive a degree in engineering at Columbia University, Langston went back to his love of writing. The art of writing was Langston's calling, but his father didn't believe he could make a living simply because he was black. Ironically, the Harlem Renaissance was just emerging. The Harlem Renaissance was a cultural movement that strived to put African American poets, authors, and song writers on the same level as the white population. It was an underground uprising which included magazines filled with African American literature such as poems and short stories. Amongst these artists were Claude McKay, Bessie Smith, Countee Cullen, and Langston Hughes. The one characteristic that describes the Harlem Renaissance most correctly was the fact that there was no one set style. Every artist had their own way of getting their point across. The only tie that bonded them was the push for artistic eq... .... But just because what she thinks is the theme makes a whole lot of sense, it doesn't mean that mine is wrong. People interpret poetry differently. I myself went with the whole equality route. All in all, are thoughts weren't that far off. The poem "Theme for English B" by Langston Hughes is best summarized by the author's life in general. It's not hard to see the similarities between the student in this poem and the man who wrote it. Langston had no advantage in the fact that his grandfather was the first African American in office. Hughes had to make a name for himself on his own. He did this by traveling on a cargo boat, working as a bus busboy, and eventually contributing his works to the Harlem Renaissance, which gave African American literature the credit it deserved. The student who wrote this assignment grew up to be a world class author and poet.

America’s War on Terrorism Essay -- Terrorism Politics Foreign Policy

America’s War on Terrorism The world has been changed forever since the tragic attack on September 11, 2001. An observer described the atrocity by saying, "It just went 'bam,' like a bomb went off. It was like holy hell (CNN 1). " The new world will be different from what any American has known before. A new war has arisen, not against a foreign country or a major region of the world, but rather against a select group of people who have the capabilities to destroy the lives of so many. The war against terrorism which the United States is now forced to wage will not be an easily won battle. This war will not be fought solely on scattered battlefields in certain countries. It will instead permeate through every aspect of life as we know it. "The attack of September 11 will be the precipitating moment of a new kind of war that will define a new century. This war will be fought in shadows, and the adversary will continue to target the innocent and defenseless ("The Terrorism Research Center"). " The unconvent ional methods of terrorism make these terrorists the first formidable opponent the United States has faced in years, since the ending of the Cold War. Due to its victory in the Cold War, the United States is now the last remaining superpower in the world, and along with that supremacy comes an inherent responsibility. The responsibility of a superpower can be interpreted in two distinctly different ways. One of these is for a country to become semi-isolationist. The other is the opposite, in the sense that it deals with a country imposing its authority on other countries, thus not being in any way isolationist. Both of theses have their benefits while at the same time, their disadvantages. The first possible respon... ...undamentalist terrorists, mainly the Al'Qa'ida, have for America and all that America stands for. Now that the Islamic fundamentalists have openly attacked America, the war on terrorism has arrived upon the world. The atrocities that the world will soon face will not be like any experienced before and the world will be forever changed after this war is complete. September 11th has forced America to face the hatred it has created for itself throughout the world, especially in the Middle East, for its unethical foreign policy tactics. America is once again tested to prove its dominance in the world, but will it pass the test of terrorism? Only the future holds the answer. Works Cited CNN (1), World Trade Center Survivors Describe 'Holy Hell'. http://www.cnn.com/2001/US/09/11/new.york.scene/. "The Terrorism Research Center". http://www.terrorism.com/index.html

To Build A Fire Character Stud Essay -- essays research papers

In "To Build a Fire," Jack London expresses his perspective of the multitude of greenhorns who flocked to the yukon in a rush for gold. It is evident that he believed that these newcomers were too inexperienced and blinded by gold fever to survive the trip. Like many of them, "the Man" is driven by his own foolish ego to act irrationally and to not follow wise advice. Though his consience continually nags at him, his ego-driven way of thought keeps pushing him blindly forward. The Man is not only representative of other fortune hunters like himself, but he also repersents every person on this planet. All of us, at some point in time, pushed our own consience aside and followed our own selfish ego. The Man was a newcomer to the land, yet when he was offered advice on how to survive the harsh conditions of the Yukon, he just laughed at it: It certainly was cold, was his thought. That man from Sulphur Creek had spoken the truth when telling how cold it sometimes got in the country. And he had laughed at him at the time! That showed that one must not be too sure of things. This shows that he is driven by his ego, and like many other young men, he thinks that he is so much better than everybody else that he does not even listen to the advice of an old man who has proably been living in the Yukon longer than the Man has been alive. Fifty degrees bleow zero stood for a bite of frost that hurt and that must be guarded against by the...

Psychological Discoveries in “The Awakening”

In a novel or play, some of the most significant events are mental or psychological. These events may lead to awakenings, discoveries, or changes in consciousness. In Kate Chopin’s, The Awakening, she explores the internal events in Edna Pontellier’s life to give the sense of excitement, suspense, and climax usually associated with external action. Chopin reveals the excitement through Edna’s affairs. Edna and Robert fall in love, which goes against her marriage with Leonce.Not only is it going against her marriage, it also goes against the principles of women, especially during this time period. At first the meetings with Robert are subtle and not as important, but when Edna starts to spend time with Alcee Arobin, she digs herself into deeper trouble. Edna troubles herself by being with Arobin, but she continually keeps her consciousness and does not fall into the trap of being controlled by a man. Although there is excitement, Edna also goes through suspenseful events.Chopin reveals the suspense through Edna’s conversations and interactions with her husband. One of the events revealing suspense is when Edna moves out of the house without her husband’s permission. This action makes a big impact on their marriage. This is also because she receives Alcee at this location. Chopin creates the tension between the husband and wife which is unexpected in this time period. Edna has her own frame of mind when she acts on this. It is a psychological conflict because she knows her husband does not approve of her behavior.Furthermore, Chopin reveals the climax through the symbolism of the ocean. The ocean foreshadows the resulting death of Edna Pontellier. Edna believes her life is over when Robert and she cannot be together any longer. She does not desire to be with her husband or Arobin either. As a symbol of cleansing and freedom, the ocean portrays the events leading to her suicide. Without the ocean and the lack of being able to swi m well, Edna would not have the psychological idea to drown herself in the water – the most significant event in the novel.Overall, Kate Chopin exposes the excitement, suspense, and climax through mental or psychological discoveries in Edna Pontellier’s life. The internal actions and conflicts leading up to the external action reveal Edna’s change in consciousness. Because of all the little – but important – events happening in her life, Edna committed suicide to escape her unhappiness. Psychological Discoveries The Awakening Trisha Aguilar Period 3 2/18/13

Employee Rights and Discipline Essay

In the society, the concept of individual rights and personal freedom is viewed to be an important element and part of social structure and perspective. Social institution, organization and the legal opinion give high regard and importance towards this concept as inclined with the desire of promoting democratic opinion towards freedom and equality. Human civilization is founded with the values of independence wherein people enjoy personal freedom free from oppression and commanding power. Thus, the personal right for freedom is viewed to be an important element in the life of each individual as he or she exists in the society. However, the concept of individual right is often in contrast with the society’s pursuit for organized system within its structure. People desire to have a certain degree of control and power over its organization for the purpose of management for the attainment of their desired accomplishment and success. For the attainment of social discipline in the social organization, certain individual rights need to be limited for the purpose of management and control for the effective and efficient process of each social institution. For example, in the working environment, personal right for speech and opinion must be limited and restricted for the purpose of management of the said organization. This concept is indeed logical and permissible on this view however, the practice and application of the argument can likely cause critical and complicated questions. The troubling concern in this argument is the use of the power of restricting the right for free speech in the work environment. If implemented for the ideal reasoning and pursuit of social organization and discipline, limited the free speech is indeed permissible however, abusing this power through utilizing it as a mean of suppressing individual rights for personal benefit is already negative and detrimental. In addition, in the said scenario, limiting the free speech is permissible on some grounds however, there is still the need to develop a system where employees can still express their opinion, complain, and suggestion to the management on a way that will not negate or contradict their social discipline. The restriction on the individual right is only needed to achieve the ideal obedience and discipline in the work organization and environment necessary for the effective accomplishment of their tasks and processes for their success.

Portraying the Carpe diem Theme through Poetry Essay

The two poems, Robert Herrick’s To The Virgins, To Make Much of Time and Andrew Marvell’s To His Coy Mistress, both employ the â€Å"carpe diem† (seize the day) theme. Using both stock and original imageries, they effectively send the message across the reader that Time runs and keeps running so that one should enjoy the pleasures of love and romance while in one’s youth. However, the manners in which the two poets express this theme differ from each other. The tone, metaphors and other poetic devices present in the two poems convey varied effects to the mind of the readers as to how the carpe diem theme should be considered. Herrick’s poem is the simpler and more urgent of the two. Throughout the 16 lines comprising the piece, Herrick consistently paints through his metaphors the image of impending death and loss thus creating the sense of urgency in favor of his cause, which is for the virgins, to whom he is addressing the poem, to get married while they are young. The images of â€Å"Old Time†¦a-flying (line 2) followed by a â€Å"flower (that) smiles today/ Tomorrow will be dying (lines 3-4)† both allude to the temporariness of beauty and youth. In contrast, To His Coy Mistress is a more complex way of expounding the theme. While Marvell also exhorts the woman, by whom the poem is being addressed to, to hurry and seize the available opportunities while she is still young, there is a tone of hopefulness and optimism accompanying the sense of urgency. The poet begins by presenting hyperboles as to how he would like his love to be—growing through time, from â€Å"ten years before the Flood†¦Till the conversion of the Jews (lines 8 and 10). He would like to leisurely enjoy the romantic experience, spending â€Å"An hundred years†¦to praise/ Thine eyes†¦Two hundred to adore each breast,/ But thirty thousand to the rest (lines 13-16). † He states that the reason for this is that his lover â€Å"deserve this state/ Nor would I love at lower rate (lines 19-20). † Only in the second stanza does Marvell present the carpe diem case by presenting a similar personification of Time present in Herrick’s poem. In Marvell’s Time rides a â€Å"winged chariot hurrying near (line 22). † He follows this with frightening imageries of death such as how, if the woman keeps resisting, in the end â€Å"worms shall try/ That long preserved virginity (lines 27-28). † This sudden shift from beautiful romantic metaphors in the first stanza to the images of death in the second stanza actually makes the theme more effective and urgent to the reader. The shock element of death makes the young reader consider the theme and really hurry to enjoy love’s pleasures while it is too late. Finally, while Herrick’s poem suggests that life and love is only worth it â€Å"when youth and blood are warmer/ But being spent, the worse (lines 10-11)†, suggesting that everything is downhill after youth, Marvell thinks that love is a consolation for humans against the ravages of Time. The final lines, â€Å"Though we cannot make our sun/ Stand still, yet we will make him run (lines 45-46)†, suggest that although death is inevitable, loving is a way by which we can forget thinking about old age and death. Carpe diem poems all seek to send the same message to the reader: to grab the opportunities present in youth for once these are gone, they can never be reclaimed nor repeated. Herrick and Marvell both wrote poems to illustrate this point using varied metaphors like the personification of Time rushing by, the rising and dying of the Sun and other temporal objects like flowers and birds. Herrick’s poem is the classic carpe diem poem, urging the reader to enjoy youth and make much of it because everything is temporary, while Marvell incorporates an additional point about how seizing love during one’s youth is a way to distract one from thinking about how temporary youth is in one’s life.

My Home Purchase Plan

Under this Plan, the Government will provide land for the HKHS (Hong Kong Housing Society) to build â€Å"no-frills† small and medium flats for lease to eligible applicants at prevailing market rent. The tenancy period will be up to five years, within which the rent will not be adjusted. Within a specified time frame, tenants of the Plan may purchase the flat they rent or another flat under the Plan at prevailing market price, or a flat in the private market. They will receive a subsidy equivalent to half of the net rental they have paid during the tenancy period, and use it for part of the down payment. The Government has already earmarked sites in Tsing Yi, Diamond Hill, Sha Tin, Tai Po, Tuen Mun and other areas for a total of some 5000 flats to be built under the Plan. The first project will provide about 1000 flats in Tsing Yi by 2014. In the point of view of the Government, they would like to wisely spending the money of helping the sandwich class with flexibility in their home purchase plan, including the choice of opting to purchase the flat they rent, another flat under the plan, or a flat in the private market; which also want to help on slowing down the raising on both rental and purchasing prices currently in the market. The Government thinks that the current price in the market has been raised too fast and too high which is not a health saturation and start forming up an â€Å"Economic Bomb†. As the â€Å"Property Market† is one of the main factors with Hong Kong’s economic environment, if the â€Å"Bomb† pops, Hong Kong’s economic will be affected badly. But in the other hand, the Government does not want to affect the growth of the real estate too much and too fast, therefore the Government implies with this soft plan in order to balance with the situations. For the tax payers, they are mainly separated in to 2 groups: the group which cannot enjoy with the plan and the qualified applicants. For those who do not have the right to enjoy with the benefits are mainly the people who are either already owning a flat, or those people who are not qualified due to higher incomes. These people might not feel happy with the Government’s actions. For those who have already owned their own place, when the Government supporting plan comes, that means there will be more people able to buy their own place. In the last few years, the economic situation of Hong Kong was not good and people were very careful on using their money, which made the banks dropped their interest rate of borrowing in order to attract people to borrow money either on buying flats or other usages. With the needs on mortgaging is rising due to this program, the interest rate will then have the potential on rising. This will affect to those people who already own their own place for living have to pay more on the mortgage pay back or need to extend the time of pay back as the raising of the interest. The Government has setup very tight rules on the incomes and assets on qualifying the applicants for the supporting program in order to make sure all the qualified applicants are the users of the properties. Those people who do not qualify for the program due to higher income might be the most unhappy group as they would think the Government does not take care of them. Since the property prices have been increased so much in the last 5 years, although they have higher incomes, they still cannot afford the down payment on purchasing a place. For the group of people who are the qualified applicants, of course they will be very concerned for this supporting program. However, they have to wait until the second half of 2014 for the building completion and there will be only 5000 units, which is really â€Å"Too Little Too Late! † Another problem is that, the Government now estimating that the price of a 500 feet unit is 3 million, which would only apply to those flats in the remote areas. The prices for the urban residents are already far outstripped with it. Who can predict and guarantee how would the real estate pricing will be after 7 years of time (The planned building will be completed after 4 years, the applicants have to rent and live there for 3 years before they can own)? In case of the property prices continue rising, those 300 thousand which is going to be rebate from the Government still not enough to pay for the down payment. If the property prices rapidly decline, those applicants will be falling into a dilemma situation. Overall, to solve the housing difficulties of Hong Kong there are many ways, how the â€Å"My Home Purchase Plan â€Å"may receive with the desired results really depends on the future development of the real estate market trends. However, the â€Å"My Home Purchase Plan† does not really may not really be able to help on the current unhealthy situation on the property market. In my opinion, I would suggested the Government should plan on some relaxation on the income limit for public housing and pay more attention on taking care of the middle and lower class families. In fact, the magnitude of increase in property prices and rents, is seriously out of the line with the general public’s income, which directly affecting the quality of life. The Government should pay more attention on how to plan on the public housing supply and how to make better use of resources balance.