Design internship report Essay Example | Topics and Well Written Essays - 1500 words

Design internship report - leaven ExampleThe unique selling proposition of the unwaveringly primarily relates with its brand identities and package object. The company is specialize in package design and creating bodily identities for house brands or food brands. The company has successfully served a number of Canadas leading brands much(prenominal) as shoppers drug mart, Tim Horton, Kraft etc. The firm has engaged itself in activities of conception and redesigning for those brands, thus lighten uply establishing up the brand word pictures for those clients. As Pigeons primary role is package designing, the company was able to gain a profound understanding of corporate identity and consumers as well as become an expert in identity creation and instruction. Pigeon takes an merged and comprehensive approach on identity creation and has been known to satisfy its clients by helping them to build clear and strategic brand doubles. As of the present, Pigeon Branding + Design i s operating two offices under the management of the firms president, John Nishida. While virtuoso office is located in Oakville the other is base in Quebec. Each office has ab egress 50 employees and since it deals with several big companies, it is divided into different departments such as design team, production team, client service team and financial team. Possessing different departments and a clear division of labor makes the company more than functional so that people can concentrate in their own area and work more efficiently towards achieving their specific goals. Responsibilities During my four-week internship at Pigeon*, I worked with the shoppers and Tim Horton design team and bewilder been assigned with a variety of tasks. My primarily responsibilities included assisting graphic designers and helping them with design explorations as well as concept development processes. My main tasks were concerned with design and images research, concept developments and exploratio n, and also designing mock-ups. Research I have been assigned two types of research tasks, the first being stock image research and, the second, comparative research. Stock images researches are highly time consuming and very crucial in the process of developing concepts as well as exploring package designs. Most projects that Pigeon* branding+ design have are package design projects for foods and house goods. Possessing the right image is very important so that when the image is confirmed, photographers can shoot the photos with the actual product based on the stock images used in the design concepts. So during the task, when a designer asked me to find the images of garnish for crackers or peanut for peanut butter, I searched on stock photo sites and collected the best images I could find, and make a PDF file out of it. This proved to be helpful for the designers, as they could look at all the images in one paginate and choose the best image from the available options. The second task, involving the comparative research, was related with finding out what other companies have done for their brand image. This process also included collecting elements that can give more ideas on the project and keeping them in a specific folder in the Pigeon server, which is accessible to the individual personnel. For this research, I had to find the container structure design that already existed in as well as one which could be used as a container for dipping sauce. It was fun while researching it, because I needed to approach it otherwise