Managing Strategic Resources & Operations

Question: Discuss about theManaging Strategic Resources Operations. Answer: Introduction The factory Guan Hin Coffee Manufacturer is a private company that was established in the year 1980, who were the first generation owner and it was maintained by Mr. Chew Theng Kuans father later it was reestablished in the year 2015 by Mr. Chew Theng Kuan who is the second generation owner as a small firm business and successfully reached the heights in coffee manufacturing business in Singapore. His daughters were not a part of business anytime as they were not interested in taking up the firm. It has completed five successful years as an exempt private limited company (Slack, 2015). Their main objective was to manufacture coffee powder and is the principal target. It is located in Singapore at Gourmet East Kitchen as a registered company. They made complete efforts in bringing the success by depending on their own personal experience as coffee roaster as well as owner (Heizer, Render Munson, 2016). Overview of Guan Hin Coffee Manufacturer The company Guan Hin Coffee Manufacturer has chosen to make coffee powder since they can get huge business as coffee is the essential drink that is taken in todays lifestyle. The preference of sipping coffee only varies like it might either be from a coffee shop, a traditional one or at the coffee joints (David David, 2016). The company gives us the opportunity of knowing how coffee beans are originated from, if you are a great coffee lover then utilize this chance of knowing the edge (Berman Evans, 2013). Supply Chain They are specialized in exporting their coffee roasting services to countries such as Japan and China. Irrespective of age, their main motto is to bring coffee heritage and involve all age group people such as old and young to get engaged with the flavor. They wanted to create a brand for their business by developing it in Singapore and induced this coffee culture as a part of their daily chores (Hill, Jones Schilling, 2014). These coffee powder factories are owned in Singapore. The different coffee powders and the roasted beans that are used in top coffee selling shops such as Starbucks and others have their delicious coffee powder from this manufacturer (Collings, 2014). The wonderful, interesting and unknown facts can be known if this coffee manufacturing company tour is followed. It will give us the idea of their efforts and the time taken by them and the kind of ingredients used by them to make your coffee a delicious sip which needs a huge lot of appreciation. Significance of its Operations As it is known that the high profile coffee chops all over Singapore and other metropolitan countries are being supplied with the coffee powder form Guan Hin Coffee Manufacturer. The coffee shops like Starbucks have got the great importance because of the type of coffee they provide with the flavor and taste (De Neufville et al, 2013). Its significance is due to the usage of beans from this industry said by kopi-O the, VIP of Starbucks. The roasted and brewing intensity of the beans in spite of being expensive add a different flavor to it (Berman Evans, 2013). The most commonly available coffee beans are Robusta and Arabica and these are the familiar ones in the industry. They made a recipe that meets the traditions. The Gourmet coffee powder is just a roasted bean powder with no other additional ingredients(David David, 2016). While roasting the beans they found out where the acidity and sweetness of beans meet by this they make their own delicious tasty coffee powder. Day-to-Day Operations Guan Hin Coffee Manufacturer is being operated from Singapore and it has wide spread its operations and developed a number of 20 factories of coffee manufacturing units all over the country. Process of Manufacturing The entire process of turning coffee beans into a fine powder takes approximately one and half an hour based on the quantity that is being involved in the processing. Its just on an average time told above for small quantity (Heizer, Render Munson, 2016). The steps that are involved in the manufacturing process are roasting, cooling and adding different flavors. The first step is the roasting of beans which takes about 60 minutes, but to be noted that this time changes according to the number of coffee beans that are involved in the processing. After the beans are roasted to the necessary intensity it has to be cooled down to take down for further processing. This cooling time is around 10-15 minutes (Hitt, Ireland Hoskisson, 2012). In the roasting process of beans there would be a reduction of about 12kgs from the actual quantity that is taken. For example, if the quantity of beans that is taken before the roasting process is 60kgs then the final output that is available after roasting is 48kgs. This is due to charring of the beans (Hitt, Ireland Hoskisson, 2012). So to this amount of available beans after getting roasted different flavored coffee powders can be made such as black coffee, chocolate coffee etc. An amount of18kg sugar, a little of butter and salt should be added to the roasted beans of 60kgs to make it a local black coffee. This quantity should be decided on the amount of beans that are taken for roasting but not according to the quantity that has come after being roasted. The color black added to the powder is made from the sugar and the coffee powder. Marketing Prices The coffee powder with wide variety of flavors and the finest powders are now available to sell in the market and make the business. The purest form of coffee powder that is taken after grinding of beans without adding any additional ingredients is sold for 16 Singapore dollars per one kg (Hill, Jones Schilling, 2014). The flavored local black coffee is sold at 10 Singapore dollars per kg but its purely based on the quality that is opted by the customers. Coffee Beans Chosen by Company As it is known that coffee is available in different flavors with different names and these are due to the usage of beans of different grades. The most commonly used coffee beans by Guan Hin Coffee Manufacturer are Indonesian coffee beans, Robusta coffee beans, Arabica coffee beans etc. The Robusta coffee beans are available in numerous numbers of grades such as ranging from 1 to 8. But this industry has chosen the coffee beans grades of 1 -2 because it majorly focuses on the quality and the taste that it is giving to the people (Berman Evans, 2013). Packaging Cost As wide varieties of coffee powders and their beans are available their packaging is also made simpler to make it available in small quantities as well as in larger quantities depending on the requirements and needs of customers. The coffee beans are offered in the packing of 60kg bag and a container that totally contains 300 bags on one container (David David, 2016). Conclusion The overall turnover for the factory is in such high peaks that it pays a rent of 6000 Singapore dollars for a month. It took high efforts for the factory to reach that stage where it was developed into a factory from an empty space. References Berman, B. R., Evans, J. R. (2013).Retail management: a strategic approach. Pearson Higher Ed. Brown, S., Bessant, J. R., Lamming, R. (2013).Strategic operations management. Routledge. 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