The Threat Of Cyber Security - 1452 Words

Dakota Stern May 8, 2017 Executive Briefing Executive Summary â€Å"When the Target data breach occurred in 2013, the response was surprising as it took too much time to manage the consumer fallout. Watching communications unfold over time, I assumed that lawyers must have managed the response, because marketers would have handled it differently--focusing effort on mitigating consumer trust damage, brand damage, and negative financial consequences.† Introduction Purpose The purpose of this briefing is to: †¢ Clarify the importance of cyber security in marketing †¢ Educate employees on the importance of cyber security in the workplace †¢ Explain to marketer why they are targets of cyber security attacks †¢ Educate employees on how they can prevent†¦show more content†¦Finally, a single academic source was used to outline how cyber threats can be detrimental to systems outside of consumer based organizations. In order to completely understand the gravity of the future of cyber security, interviews were sought out first in order to create a first-hand understanding of the problem at hand. From the interviews reviewed to create this briefing, Holly Rollo gave us the most in depth answers to the questions we were looking to get answers to. We selected marketing departments for two reasons after reading a series Kimberly Whitler, a former CMO and current Assistant Professor at the University of Virginia’s Darden School of Business, posted on Forbes. The first reason is that according to Holly, marketing departments handle sensitive information about customers that can be valuable targets for hackers. Secondly, no one thinks to put IT and marketing in the same sentence, so marketers usually never think about security. Results/Findings What is a data breach? A data breach, in simplified terms is â€Å"a disclosure of information to an unauthorized party† (Whitler, A Wake-Up Call To CEOs And Marketers: The Perfect Cyber Security Storm Is Approaching, 2016). To be more specific, an attack can be broken up into three types; a breach, compromise, or intrusion. Each are defined below: 1. Intrusion: Unauthorized access to networks or systems 2.Show MoreRelatedCyber Security And Cyber Threats Essay1510 Words   |  7 Pagesbeen confronting issues of cyber-attacks to such an extent that majority of the patients feel every moment that they are at great risk and thus their treatment processes suffer a lot.(Hacking Healthcare IT in 2016) The small sized clinics do not have many resources to enhance their information security systems. Even the large sized enterprises are vulnerable to the cyber threats. 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